A key element for success in any business is the ability to attract new clients. As trusted advisors to our clients, we find that many conventional selling behaviors may not be the most effective way to begin our client relationships. In collaboration with industry experts specializing in business development for professional services, ERA has developed an extensive series of training programs specifically focused on effectively building trust and influence with prospects and building a valuable referral-based business.
Programs include weekly coaching calls and seminars hosted with internal and external experts in the world of professional business development. Online reinforcement training and reference material is provided, and courses addressing skills such as public speaking, account management, and professional negotiations are also available.
As a knowledge-based company, ERA’s marketing programs create awareness, credibility and new client leads by demonstrating thought leadership in the world of cost and supplier management. Our marketing organizations deliver a full suite of content-based digital marketing campaigns leveraging social media channels, blogs, and email marketing.