AREAS OF EXPERTISE

Corporate Services: Advertising

Understanding advertising — what it is, how to advertise a business, and developing targeted business advertising — can drive sales for an organization. Business advertising is paid persuasive messaging directed to existing and potential customers. Advertising services also include corporate advertising, messaging that seeks to improve a company’s image or reinforce its position. Advertising media include print, radio, television, online, and digital channels to promote a firm’s products or services. Business advertising products may also be part of an organization’s marketing mix, items such as coffee mugs and corporate apparel. ERA helps organizations evaluate their business advertising spend to determine if there are ways to reduce advertising expenses, freeing up dollars to reinvest in core expense categories. 

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